In 987, Hugh Capet became King of France. He was the first monarch of the Capetian dynasty which would reign both in France and across Europe. At that time clothes were worn for covering oneself, disguise or protection. From this point on, the nobility elevated clothing to new heights, and grooming became a sign of distinction. France became a kingdom and fashion was born.
Fashion: it was the kings of France who first conceived it, providing the desire, stimulus and finance. Their courts became the cradle of this new phenomenon. Over time fashion took hold. All the arts succumbed and man discovered its beauty and sensuality.

During the renaissance, François I was an innovator. His court was at the cutting edge in terms of architecture, sculpture, painting, music and fashion. He was the greatest patron of the arts the world has ever known, sponsoring Leonardo da Vinci in particular. François I was intelligent, young, handsome and elegant. His fashion was innovative in both colour and cut. His chic style was admired and imitated.

The reign Henri III, was characterized by an "anything goes" atmosphere. The king refused to submit any rule or any single fashion; he created his own style, which some would qualify as extravagant. His accessories were bold, striking and sublime; he flaunted himself in jewels and earrings and wore pearls and make-up. His court followed suit, and other courts soon followed. Fashion knew no limits.

Under the reign of the Sun King, Louis XIV, pomp became both essential and indispensable. At Versailles, the fashion was exuberant, provocative, luxurious and inspirational. This was when the wig and coat made their appearance and the king was already causing a sensation with his red heels and soles.
France is the arbiter of elegance. Over the centuries, though its fashion and arts, the kingdom of France was wont to arouse the most intense and violent jealousy in its neighbours. Luxury became the kingdom's best ambassador, and France’s influence and prestige have continued to shine until the present day. France’s fashion, often imitated but never equalled, is synonymous with luxury, tradition and expertise.
Nothing is too splendid or costly when it comes to beautifying men and women: soft, silky fabrics, precious stones and rare decorative elements. World conquest provided the means to satisfy fashion’s most eccentric whims. More was more. Ornaments become works of art, accessories jewels and crowns gems.
France attracted the world's greatest artists, designers and talents whose only limit was their imagination. The kingdom became an epicentre for inspiration and acquired unique expertise, unparalleled anywhere else in the world, which would be passed down from generation to generationFrench expertise will never be equalled.
Prince Charles-Philippe, descendant of Hugh Capet and Louis-Philippe, the last King of the French, is perpetuating the tradition. Today, PRINCE DE FRANCE is a legacy, a promise. Clothes for men seeking a unique quality: that of excellence. PRINCE DE FRANCE is more than a brand: it is a way of life, a style, a signature.